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Research papers

How many of your users are actually unique?

Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems.The authors believe this method may have great practical...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Magdalena Urbaska, Tomasz Fryderyk Urbanski
June 20, 2005
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Citation

Urbaska and Urbanski (2005a, June 20). How many of your users are actually unique?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-many-of-your-users-are-actually-unique-